1947. As well as the gowns, outfits and hats illustrated in The Fashion Flight, the Emery twins, to the right of the photo, launch Levi’s 701 jeans, according to an article for Vogue Paris:
After the Second World War popularized the jeans, in October 1947, the 501 jeans were revealed for the first time during a special fashion show in Paris. It was identical twins Eva and Priscilla Emery who wore the women’s model, named for the 701 jeans, which were a more feminine fit of the classic 501 model.
Centre of the photo is actress Joan Leslie, far right is Pandora Hollister. The lady standing next to her is an employee of CBS Radio.
Photo by Karl Romaine.
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