aenigma

Fashion

Andrea Johnson – forgotten supermodel of the 1940s

In June 1950, four of the US’s top models flew to Australia to showcase American fashions in Adelaide, Melbourne and Sydney. They included Carmen Dell’Orefice, just 18 years old but already something of a veteran, and Andrea Johnson, ten years her senior, for whom this would be a kind of swan song.

Carmen has become a fashion legend, Andrea has sunk without trace. Other than a few photos, there’s almost nothing about her on the Internet. So, this is my best effort to provide a back story for the clutch of photos of Andrea I have in my collection and ensure that she isn’t forgotten just yet. They come, via two different sources, direct from Andrea’s estate.

Andrea Johnson, John Robert Powers model.
Mid-1940s. Andrea Johnson, John Robert Powers model. Read more.

Andrea Johnson, supermodel

Back in the 1940s when Andrea Johnson does most of her modelling (she was born in 1922), the business is in its infancy and dominated by a handful of agencies. Andrea works for two of them. She is represented by John Robert Powers before moving to Ford Models, set up by Eileen and future-US president Gerald Ford in 1946. At some point in the 1940s she leaves to set up her own agency, Figure Heads, with offices in NYC at 141 East 40th Street. Her husband, Claude Travers, five years her senior, is a partner and director of the firm.

During the forties, Andrea is one of the 12 most photographed models in the US immortalized by Irving Penn in his famous 1947 group portrait. The following year she’s part of another famous group portrait, this time modelling an extravagant ballgown by Charles James for Cecil Beaton. Beaton also photographs her for the covers of two issues of Vogue magazine – January 1, 1945 and May 15, 1946 (you can find both at Getty Images). It goes almost without saying that, like Lisa Fonssagrives and unlike Jinx Falkenburg, Andrea is a high-fashion rather than a sports model.

Her modelling date books reveal that she works with pretty much all the leading fashion photographers of the era: Richard Avedon, Erwin Blumenfeld, Louise Dahl-Wolfe, Fernand Fonssagrives, Paul Hesse, Horst P Horst, George Hoyningen-Huene, Constantin Joffé, Karen Radkai, John Rawlings and, intriguingly, Salvador Dali. Magazines commissioning the shoots include Harper’s Bazaar, House & Garden, LIFE, Town & Country and Vogue.

The Australian fashion tour

In the mid-20th century, models aren’t celebrities like they are now. But there is still interest in them, as this article in LIFE magazine, in which Andrea Johnson gets a mention, demonstrates. While Andrea goes pretty much under the radar in the US, she and her companions get plenty of coverage in the Australian press when they visit the country in July 1950.

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Andrea Johnson and friends contemplate a map

Andrea Johnson and friends contemplate a map

Mid-1940s. The photo comes from Andrea's estate and is annotated on the back "Photo by Louise Dahl-Wolfe."

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Andrea Johnson at the Hotel Nacional, Cuba

Andrea Johnson at the Hotel Nacional, Cuba

1945. The photo comes from Andrea's estate and is annotated on the back "Photo by Louise Dahl-Wolfe." I believe it may have been published in one of the 1945 issues of Harper's Bazaar.

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Andrea Johnson photographed in Paris by Louise Dahl-Wolfe

Andrea Johnson in Paris

Late-1940s. The setting is probably Le Jardin des Tuileries. During the 1940s, Carmel Snow, the editor of Harper’s Bazaar, used to send Dahl-Wolfe and, latterly, Richard Avedon to Paris to shoot the collections. It's likely that this photo was taken during one of those visits. The print is stamped on the back "LOUISE DAHL-WOLFE 58 WEST 57th ST." and comes from Andrea's estate.

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Andrea Johnson photographed by Louise Dahl-Wolfe modeling a hat

Andrea Johnson models a hat

Mid-1940s. The photo comes from Andrea's estate and is annotated on the back "Photo by Louise Dahl-Wolfe."

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Andrea Johnson in profile

Andrea Johnson in profile

Mid-1940s. Andrea Johnson certainly has a striking profile, which photographers are happy to take advantage of. The photo comes from Andrea's estate and is annotated on the back "LDW", the initials of Louise Dahl-Wolfe."

The American Fashion Parades, as they are dubbed, are organized by Nieman-Marcus in collaboration with the Myer Emporium and David Jones (two Australian upmarket department stores). The rationale is to promote US fashion in the light of moves afoot to reduce the trade barriers that have inhibited commerce between the countries since before World War II. It calls to mind The Fashion Flight of 1947. Vice-president Stanley Marcus regards the American Fashion Parades as one of the most important his corporation has staged and points out that:

We’ve had two fashion shows in Mexico, but I can tell you this – we attach more importance to this show than any we have ever held. … French fashions still may be the world’s most chic, but American fashions generally are better suited to Australia.

The American Fashion Parades showcase the latest American creations in cocktail dresses, evening gowns, suits, sportswear and beachwear. Also on display are a range of accessories: hats, shoes, gloves, handbags and costume jewellery for evening, daytime, and sportswear. Brands include Elizabeth Arden, Hattie Carnegie, Adrian, Tina Leser, Irene, John Frederics and Delman.

1951. Carmen Dell’Orefice, who goes on the Australian tour with Andrea Johnson, modelling a barnyard-inspired hat. Read more.

This is how the models are introduced to the Australian public in the June 3, 1950 edition of The Daily Telegraph:

They are known as the “most-photographed girls in the world.” …

… Blonde, svelte Carmen [Dell’Orefice] is the favorite model of British photographer Cecil Beaton, who has described her as “the most beautiful woman in the world.” She holds several New York swimming and diving championships.

Pert brunette Margo [Price], besides being one of the highest-paid models in New York, is a skilled movie photographer. She plans to make a film “documentary” of her Australian tour for television showing on her return to the United States.

Striking, shapely Andrea Johnson disproves the saying that blondes are beautiful but dumb. She’s one of the most sought-after mannequins in America and in her spare time she runs her own model agency with 30 girls on her staff.

Glamor girl and fashion expert Ruth Hancock, of Texas, will be in charge of the American beauty contingent.

The Australian press report that they are taking a cut in their earnings during the trip. Back home they command fees of US $25 dollars an hour and average US $100 dollars a day.

The models are in Australia for a bit more than a month. During that time, they work alongside eight Australian mannequins, who have competed for the honour. Their schedule looks like this:

Mid-1940s. Andrea Johnson. Photo attributed to John Rawlings.
  • Monday, 17 July – Leave New York.
  • Wednesday, 19 July – Full-dress preview in Dallas, then on to San Francisco to catch a PanAm flight to Australia.
  • Saturday, 22 July –  Arrive Sydney and travel on to Melbourne.
  • Saturday 29 July – Fashion Parades begin in Melbourne.
  • Saturday 12 August – Fashion Parades begin in Adelaide.
  • Monday 21 August – Fashion Parades begin in Sydney.
  • Saturday 26 August – Fashion Parades finish.

When the models depart, Margo and Ruth head back to the US, while Andrea and Carmen go to France for sittings for Vogue Paris before returning home.

Andrea Johnson, artist and entrepreneur

On the way to Australia, the models have a brief stopover in Honolulu, and perhaps that’s when Andrea falls in love with the city. At any rate, that’s where she goes to live when she retires from modelling in the early 1950s. And there she embarks on a new career, working closely with another artist to design fabric prints on which to base a line of island casuals, and funding it with a bit of modelling.

It seems that Andrea is quite an entrepreneur. Having set up a modelling agency and a fashion business, she goes on holiday to Big Island and ends up buying an old coffee farm in the area of Honaunau. She turns the ground floor of the house into a ceramics studio, which she christens Holualoa Coffee Mill Art Center. The remaining space she uses as storage for her extensive collection of antiques and collectibles. She also opens a retail studio in Captain Cook, selling plaster castings for walls and gardens.

She dies in her late 70s after a battle with cancer.

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Andrea Johnson

Andrea Johnson

1946. This print comes from the collection of post-World War II supermodel, Andrea Johnson. The reverse is inscribed in pen "other shot Larry Avedon S449-2 Saks" and in pencil "AVEDON for Town & Country / #1 / 73/16x73/14", hence the attribution to Avedon. If the attribution is correct, and the boldness of the image and the perfection of the profile would tend to support that, this is a rare and possibly unique early example of his work.

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Andrea Johnson models an evening dress

Andrea Johnson models an evening gown

Around 1950. A romantic image that seems to hark back to the mid-19th century in terms of the chaise longue and soft border as well as the dress. The photo comes from Andrea's estate and is stamped on the back "LOUISE DAHL-WOLFE 58 WEST 57th ST.".

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Andrea Johnson models an evening gown

Andrea Johnson models an evening gown

Late-1940s. A moody and dramatic image by German emigré photographer Peter Basch. Apparently, his wife, Jacqueline Bertrand, was once one of Andrea's Figure Heads girls. The photo comes from Andrea's estate and is stamped on the back "Please credit photograph to Peter Basch."

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Andrea Johnson models a basque

Andrea Johnson models a basque

Late-1940s. With its hints of striptease, it's no surprise that this shot is by German emigré photographer Peter Basch, perhaps best remembered for his glamour shots. The photo comes from Andrea's estate and is stamped on the back "Please credit photograph to Peter Basch."

Want to know more about Andrea Johnson?

I’m indebted to John-Michael O’Sullivan (who is working on a biography of Barbara Mullen) and Cynthia Nespor (who helped to dispose of Andrea’s estate) for their help in researching this piece. The best source online is the National Library of Australia’s Trove, where you will find multiple reports of the American Fashion Parades.

Richard Avedon – art and commerce

Richard Avedon was one of the all-time-great fashion photographers. For decades after his emergence onto the scene in 1946, he was a dominant influence on the industry thanks to the energy, imagination and willingness to take risks that he brought to his work.

Fashion was where Avedon made his name. It was also his undoing – at least in his own mind. He came to regard it as “merely” commercial, whereas what he really wanted was to be, and be seen as, a serious artist. So he turned his attention to portraiture, using fashion commissions to fund his endeavours.

But such was Avedon’s reputation in the field of fashion that despite all his efforts it continued to dominate his image for most of his career.

Mrs Alfred G Vanderbilt by Richard Avedon
1966. Mrs Alfred G Vanderbilt in new Mainbocher evening look. Photo by Richard Avedon. Read more.

Avedon – fashion and portraiture, two sides of a coin

At first sight, Avedon’s portraits seem to be the polar opposite of his fashion work. A distinguishing characteristic of a typical Avedon fashion shot is its energetic high spirits. By contrast, what distinguishes many Avedon portraits is the bleak, unflinching, often inquisitorial dissection of his subjects’ vulnerabilities. His portraits are rarely kind, let alone flattering. More than occasionally, they shock his subjects.

But look more closely and you’ll discover a dark seam of existential angst running through Avedon’s fashion work too. He’s all too aware that beauty can be isolating and that it fades. You can see that in the expression of Dorian Leigh as she looks at herself in the mirror in a photo taken in 1949 at the beginning of Avedon’s career. Pathos is more to the fore in his 1955 shot of Dovima with Émilien Boulione and a clown. But nowhere is his existential angst more explicit than in In Memory of The Late Mr and Mrs Comfort, a harrowing editorial for the November 6, 1995 issue of The New Yorker.

In an interview quoted in Avedon Fashion 1944–2000, he traces the underlying anxiety in his fashion work back to his experience as a boy growing up in a home dominated by women:

I watched the way in which they prepared themselves to go out, what clothes meant, what makeup meant, what hair meant, what men meant. That anxiety was a very important thing that I tried to work into the magazines. And very often they [the photos] were rejected.

Avedon – the great storyteller

Another common denominator between Avedon’s fashion and portrait studies is drama and stories. Throughout his life, he never passes up an opportunity to go to the theatre, the ballet and the movies. He’s also an avid reader. All this helps to provide inspiration and fuel his own creativity

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Dovima photographed in Egypt by Richard Avedon

Dovima by the great pyramids at Gizeh

1951. The model for this shoot, published in the May and June 1951 issues of Harper’s Bazaar, is Dovima, whose face reminds Avedon of the...

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Dovima photographed in Egypt by Richard Avedon

Dovima by the great pyramids at Gizeh

1951. The shoot takes place during Avedon’s honeymoon with his second wife, Evelyn, whom he marries on 29 January 1951. So presumably Evelyn is lurking...

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Dovima photographed in Egypt by Richard Avedon

Dovima at the feet of the pharaohs

1951. According to Winthrop Sargeant, Dovima is so overcome by the grandeur of her Egyptian role that she undergoes a mystical experience....

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Dovima photographed in Egypt by Richard Avedon

Dovima at the Temple of Karnak, Luxor

1951. In a memo to Avedon about the Egypt shoot, Diana Vreeland (Fashion Editor at Harper's Bazaar) writes, “Dick, before you plan these pictures, just...

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The stories are most evident in his fashion editorials, especially the iconic series of images he creates for Harper’s Bazaar to showcase the Paris collections, and which in the process help transform the image of the city after World War II. In A Woman Entering a Taxi in the Rain, an article published in the November 8, 1958 issue of The New Yorker, Winthrop Sargeant remarks:

His leading lady must always be involved in a drama of some sort, and if fate fails to provide a real one, Avedon thinks one up. He often creates in his mind an entire scenario suggested by a model’s appearance. She may be a waif lost in a big and sinful city, or a titled lady pursued in Hispano-Suizas by gentlemen flourishing emeralds, or an inconsolably bored woman of the world whose heart can no longer be touched – and so on. Avedon models play scene after scene from these scripts, and sometimes helps out by actually living an extra scene or two. The result is extraordinary for its realism – not the kind of realism found in most photography but the kind found in the theatre.

Think Elise Daniels with street performers and Suzy Parker and Robin Tattershall.

The mood of those shots might feel improvised, but the shoots themselves are far from spontaneous. They take a great deal of preparation: research into locations, sketches of proposed shots and test photos. On the day, Avedon coaxes and cajoles his models into the personas and poses he has in mind, chatting to them, joking with them and, crucially, telling them the stories he wants them to act out. He’s a bundle of energy, enthusiasm and inspiration and he won’t take no for an answer.

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Twiggy photographed for Vogue by Richard Avedon

Twiggy – annotated working print

1968. A working print of a variant of a photo of Twiggy that appeared on page 60 of the July issue of Vogue. The wax...

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Twiggy – final print

Twiggy – final print

1968. A variant of a photo of Twiggy that appeared on page 60 of the July issue of Vogue captioned:

Looking like a picture, left:...

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Hiro, once upon a time an assistant of Avedon, says:

Dick was the most brilliant of all the flashes that illuminated my professional path. His impatience was an inspiration in itself. The preparation he made for each sitting, the perfectionism – sharp, like a scalpel. And then the way he directed. His personality, which helped him clinch every shot. His timing. This man created the modern woman – the Avedon Woman.

In Avedon’s portraits, the drama is in the eyes, faces and expressions of his sitters, usually accentuated by ascetic, plain white backgrounds. More often than not the drama is dark, and not just by coincidence. Before the shoot, Avedon researches his subject and forms a view of what he wants his portrait to convey. And he seems inexorably drawn to his sitter’s vulnerabilities and failings – the skull beneath the skin.

He’s fond of telling a story of how he took his celebrated photo of the Duke and Duchess of Windsor. The challenge: find a way of getting them to drop their guard – the happy, smiling “Ladies Home Journal cover faces” they would present for their portrait in contrast to the expressions he’s seen as he stalked them at the casino. He wants his portrait to reveal their “loss of humanity.” When he turns up at their NYC apartment for the shoot, he notices their pug dogs, which they adore. So he sets everything up, gets the couple into position and says, “If I seem a little hesitant, a little disturbed, it’s because my taxi ran over a dog.” Both of their faces drop, he clicks the shutter and catches the expression he’s looking for.

It turns out that this story might itself be made up. Either way, it gives us an insight into the store Avedon sets by stories. It also illustrates another aspect of what Avedon is like and how he captures images like no others – he is an arch manipulator, charismatic and ruthless, who knows what he wants from a shoot and also how to get it.

That applies not just to individual shoots but also to Avedon’s legacy and the brand he is determined to create for himself. He’s perfectly prepared to edit his archive, destroying photos that don’t fit with the narrative he wants to create for himself. And when he talks about his experiences, it’s not always clear where fact ends and fancy begins. Indeed, according to Norma Stevens, his studio manager:

Dick would sometimes make merry with the facts—he even joked that if he ever wrote an autobiography he would call it Here Lies Richard Avedon. He said, “There is no truth, no history – there is only the way in which the story is told.”

Avedon at work on Funny Face
1956. Richard Avedon (right) at work on Funny Face. Read more.

Avedon – the Hollywood connection

Not only do many of Avedon’s fashion shoots seem to come straight out of a movie, they even inspire one. Funny Face is based loosely on the exploits of Avedon and his first wife, Doe, played by Fred Astaire and Audrey Hepburn. Avedon is retained as a consultant for the movie, revealing some of his working methods, providing tips on lighting and on Audrey Hepburn’s wardrobe, and creating title credits and backgrounds plus a montage of freeze-framed fashion.

Funny Face and Avedon’s work as a stills photographer for The Prince and the Showgirl (1957) and Some Like It Hot (1959) bridge his fashion and portrait work, with one of his greatest portraits being of Marilyn Monroe lost in thought.

For hours she danced and sang and flirted and did this thing that’s – she did Marilyn Monroe. And then there was the inevitable drop. And when the night was over and the white wine was over and the dancing was over, she sat in the corner like a child, with everything gone. I saw her sitting quietly without expression on her face, and I walked towards her but I wouldn’t photograph her without her knowledge of it. And as I came with the camera, I saw that she was not saying no.

On a lighter note is Avedon’s virtuoso shoot – witty, stylish, extravagant – with Marilyn for the Christmas 1958 issue of LIFE magazine. The idea is to recreate the images of five stars from different eras. With his interest in theatre and the movies, this is right up the photographer’s street.

In every age the entertainment world produces an enchantress who embodies the fancies men dream by – the places they might have visited with her, music danced to with her, suppers shared with her. In the Gay Nineties, it was Lillian Russell, 160 opulent pounds of curvy Victorian womanhood. Then it was Theda Bara, representing all the women who came bursting from their stays in World War I with predatory eyes and heavy make-up into the new freedom. Afterward there was Clara Bow and Marlene Dietrich and Jean Harlow. Heiress today of the fabled five is Marilyn Monroe. On the following pages, in a stunning feat of re-creation, Marilyn impersonates her predecessors in their most enduring images.

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Marilyn Monroe as Clara Bow by Richard Avedon

Marilyn Monroe as Clara Bow

1958. The caption in the December 22 issue of LIFE magazine reads:

Clara Bow – whom Marilyn re-enacts in these photographs – was the heady...

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Marilyn Monroe as Clara Bow by Richard Avedon

Marilyn Monroe as Clara Bow

1958. The caption in the December 22 issue of LIFE magazine reads:

Clara Bow – whom Marilyn re-enacts in these photographs – was the heady...

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Marilyn Monroe as Clara Bow by Richard Avedon

Marilyn Monroe as Clara Bow

1958. The caption in the December 22 issue of LIFE magazine reads:

Clara Bow – whom Marilyn re-enacts in these photographs – was the heady...

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Marilyn Monroe as Clara Bow by Richard Avedon

Marilyn Monroe as Clara Bow

1958. The caption in the December 22 issue of LIFE magazine reads:

Clara Bow – whom Marilyn re-enacts in these photographs – was the heady...

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Marilyn Monroe as Lillian Russell by Richard Avedon

Marilyn Monroe as Lillian Russell

1958. The caption in the December 22 issue of LIFE magazine reads:

Marilyn’s sensitive, funny and loving impersonations start opposite with a radiant replica...

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Marilyn Monroe as Theda Bara by Richard Avedon

Marilyn Monroe as Theda Bara

1958. The caption in the December 22 issue of LIFE magazine reads:

The movies’ first heavy-breathing temptress and the original vampire was Theda Bara...

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Marilyn Monroe as Marlene Dietrich by Richard Avedon

Marilyn Monroe as Marlene Dietrich

1958. The caption in the December 22 issue of LIFE magazine reads:

This is Marlene Dietrich in the role that made her famous –...

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Marilyn Monroe as Jean Harlow by Richard Avedon

Marilyn Monroe as Jean Harlow

1958. The caption in the December 22 issue of LIFE magazine reads:

Jean Harlow always looked as if she were being bent backward over...

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The images here are scans of vintage black and white prints sent to a Hollywood producer, whereas the published versions are in colour.

Marilyn Monroe by Richard Avedon
1958. Marilyn Monroe as herself. Photo by Richard Avedon. Read more.

Avedon – fashion photography’s great innovator

One of the things that makes Avedon such a key figure in fashion photography is his ability to stay ahead of the curve. Fashion is by its nature so ephemeral that few photographers manage to remain current for more than about a decade. Avedon, almost uniquely, manages to evolve his approach to tap into the zeitgeist and reflect the changing times in which he lives. Perhaps that’s because he sees it as an important aspect of his remit.

I believe that the photographer’s job is to record the quality of the woman, of that moment he is working… Our job is always to report on the woman of the moment. The way she lives, the way she dresses. Our conception of beauty changes and is always changing.

Almost from the off, Avedon is pushing at the boundaries, getting his models to act rather than just pose, using blurred movement and soft focus when sharp focus and detail are what’s expected. According to Winthrop Sargeant, that was just the beginning:

The model became pretty, rather than austerely aloof. She laughed, danced, skated, gambolled among herds of elephants, sang in the rain, ran breathlessly down the Champs-Elysées, smiled and sipped cognac at café tables, and otherwise gave evidence of being human.

Some Avedon admirers date the turning point in his style from a celebrated photograph he made for Harper’s Bazaar in 1950, in which Dorian Leigh was shown bursting into laughter while throwing her arms around the winner of a French bicycle race. The picture created a sensation in the profession, since embracing sports heroes and laughing had not previously been thought suitable activities for fashion models, and the extent of its influence soon became clear as models began to appear everywhere embracing bicycle riders, matadors, coachmen, and Lord knows what else, in a state of hilarity. Next, Avedon, again a good jump ahead of the pack, started photographing models with handsome young men posing as their husbands, and then—most revolutionary of all—models wheeling children in perambulators or, to make the family scene complete, dangling them in baskets gaily held by the father, too.

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Andrea Johnson

Andrea Johnson

1946. This print comes from the collection of post-World War II supermodel, Andrea Johnson. The reverse is inscribed in pen "other shot Larry Avedon S449-2...

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The hand of Ara Gallant by Richard Avedon

The hand of Ara Gallant

1973. The smooth sloping shoulders (Beauty, youth), the manicured rough hand (The Beast, mortality), the balanced asymmetry… just the kind of unexpected magic and storytelling...

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It’s not so easy for us now to appreciate quite how startling Avedon’s work is for people at the time. Over several decades, particularly the 1940s, ’50s and ’60s, he helps to define and advance accepted notions of beauty as well as pushing the limits of what’s acceptable in a fashion magazine (for example, his photo of Countess Christina Paolozzi topless in the January, 1962 issue of Harper’s Bazaar). Landmark shoots include:

Avedon – his achievement

The second half of the 20th century and the beginning of the 21st were a time of social, political and cultural change. Avedon’s fashion work as well as his portraits are a commentary on those decades, probing and revealing what power and wealth, confidence and vitality, deprivation and helplessness look like and what they do to people – a unique legacy of penetrating and iconic images.

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Nylon dance dress by Wilson Folmar

Nylon dance dress by Wilson Folmar of Edward Abbott

1961. This photo (another copy is in the Hagley Digital Archives) is annotated in pencil on the reverse ‘253527’ and ‘RICHARD AVEDON’....

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Jean Shrimpton and Marisa Berenson by Richard Avedon

Jean Shrimpton and Marisa Berenson perched in a tree

1966. Two of the top models of the day, Jean Shrimpton and Marisa Berenson, perch like birds in a tree in this photo published in...

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Penelope Tree modelling a Cardin collar by Richard Avedon

Penelope Tree modelling a Cardin collar

1967. This is the year that American-born model, Penelope Tree, moves to London to live with David Bailey. She’s 18 years old and it's...

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This piece is mainly about Avedon as a fashion photographer, but that’s not the half of it. Additionally, he created a whole series of influential advertising campaigns, the most notable of which starred 15-year-old Brooke Shields modelling a pair of Calvin Klein skin-tight jeans. He branched out into film and video. He initiated ambitious and important projects – In the American West is a great example. He ran a sizeable studio, which among other things acted as a kind of academy, training and inspiring generations of photographers. And through his exhibitions and books he helped raise the status of photography to challenge that of painting and sculpture in the minds of curators, collectors and the public at large.

Few photographers have the determination, the courage and the insightfulness to challenge themselves and their sitters to the extent that Avedon did. That is at the heart of his greatness.

Want to know more about Avedon?

Your preferred search engine will offer you many online sources of information and images.

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The Most Sought After Photographer in the World

1. The Most Sought After Photographer in the World

If you’re strapped for time and looking for an overview of Avedon's work, take a look at this four-minute documentary.

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Darkness and light

2. Darkness and Light

If you’d like to spend a bit longer finding out about Avedon, this documentary covers most aspects of his work and includes clips from interviews with him and people who knew him.

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Norma Stevens on Richard Avedon

3. An Insight into Richard Avedon

An overview of Avedon’s fashion work by his biographer and erstwhile studio manager Norma Stevens.

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Being shot by Richard Avedon

4. Being shot by Richard Avedon

Supermodel Kristen McMenamy, interviewed by photographer Nick Knight, recalls her experience of being shot alongside Nadja Auermann for one of Avedon's iconic Versace campaigns.

Here are four videos and a handful of books worth looking up:

  • Avedon Fashion 1944–2000 by Vince Aletti, Carol Squiers and Philippe Garner is outstanding for both the images and the accompanying essays.
  • Richard Avedon: Made in France by Judith Thurman presents a collection of images made in Paris for Harper’s Bazaar during the 1950s, reproduced to the exact scale of the engraver’s prints made for Avedon, uncropped, on their original mounts, with all of the artist’s notations on both front and back.
  • An Autobiography: The Photographs of Richard Avedon is a major retrospective of images chosen by Avedon himself. There is hardly any text.
  • Norma Stevens’ and Steven Aronson’s biography, Avedon: Something Personal is a compelling and insightful portrait, laced with reflections on the great man by people who knew and worked with him. Bear in mind, though, that many of the details are disputed and it’s inconceivable that the author remembered her conversations with Avedon verbatim.
  • Focus: The Secret, Sexy, Sometimes Sordid World of Fashion Photographers by Michael Gross provides a context in which to assess Avedon’s achievements in the field of fashion photography.

The sixties – sex, drugs, rock and roll and a whole lot more

Welcome to the sixties, a decade of controversy, creativity and consumerism; effervescence, experimentation and excess; babes, boutiques and blasphemy.

At the dawn of the sixties, the economies of the US and Western Europe are booming and post-World War II austerity measures are a thing of the past. There’s an air of optimism, tempered by the ongoing Cold War, which comes to a head in October 1962 with the Cuban Missile Crisis – a close brush with full-scale nuclear war. But to every cloud, a silver lining, and for the movie industry the Cold War serves as inspiration for a string of films including The Manchurian Candidate (1962), Dr Strangelove (1964) and The Spy Who Came in from the Cold (1965) – ironically, From Russia With Love (1963) is not really about the Cold War

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The Spy Who Came in from the Cold

1. The Spy Who Came in from the Cold

No movie better epitomises the paranoia, cynicism and squalor of the Cold War than The Spy Who Came in from the Cold. It is based on a novel by John le Carré, who was familiar with the grim reality, having worked for both MI5 and MI6 in the late 1950s and early ’60s.

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2001: A Space Odyssey

2. 2001: A Space Odyssey

Stanley Kubrick’s 1968 film is arguably the greatest sci-fi movie ever made. Among other things, it’s been called awesome, influential, mind-blowing, cool, obsessional and pretentious – and it lives up to all of these designations. It also has a quintessentially sixties style, not least the interiors of the spacecraft.

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The first moon landing

3. The first moon landing

In 1969 Neil Armstrong becomes the first man to set foot on the moon with his now legendary words “One small step for man, a giant leap for mankind.” The computer on Apollo 11, his spaceship, is much less powerful than a smartphone.

During the sixties, the ideological battle extends way beyond the borders of the Western and Communist powers. In May 1961, in response to the Soviet Union’s rapidly advancing space programme, President John F Kennedy promises to land a man on the moon by the end of the decade. On 20 July 1969, Neil Armstrong makes good the promise. Together with “Buzz” Aldrin, he walks around for three hours, does some experiments, picks up bits of moon dirt and rocks, plants a US flag and leaves a sign. As if in anticipation, three sci-fi movies appear the previous year: 2001: A Space Odyssey, Planet of the Apes and Barbarella.

Both the pioneering spirit and the technological advances of the space race fuel developments during the decade. The sixties see the launch of colour television, the audiocassette and quick-drying acrylic paint. Injection-moulded plastic becomes a material of choice, not least for furniture. And the introduction of pantyhose paves the way for the miniskirt. Novelty, instant gratification, disposability, living for the day are all in.

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NASA East

NASA East

NASA administrator George Mueller and astronaut Deke Slayton dub 2001: A Space Odyssey’s production facilities “NASA East” due to the level of accuracy in the designs and the amount of scientific hardware at the studio.

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Scalable solutions

Scalable solutions

All the vehicles in 2001: A Space Odyssey are designed so that the small-scale models as well as full-scale interiors to appear realistic. The modeling team is led by two hirees from NASA, science advisor Fred Ordway and production designer Harry Lange, along with Anthony Masters who is responsible for turning Lange’s 2-D sketches into models.

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The devil in the detail

The devil in the detail

To develop their designs for 2001: A Space Odyssey, Ordway and Lange insist on knowing “the purpose and functioning of each assembly and component, down to the labeling of individual buttons and the presentation on screens of plausible operating, diagnostic and other data.”

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Science and savvy

Science and savvy

The design of spaceship Discovery One is based on solidly conceived, yet unrealized science. In practise it would have needed huge cooling fins to disperse the heat produced by its thermonuclear propulsion system. These are eliminated due to Stanley Kubrick’s concern that 2001: A Space Odyssey’s audience might interpret them as wings.

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Modelled on Apollo

Modelled on Apollo

Drawings of Discovery One’s control panels for 2001: A Space Odyssey are based on NASA photos showing astronauts huddled around an in-development Apollo space capsule.

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Space suits inspired by NASA

Space suits inspired by NASA

Hans-Kurt Lange models 2001: A Space Odyssey’s space suits on those of NASA, where he works as an illustrator in the Future Projects Division. The suits use horizontal stitching to maintain a constant volume of air.

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Velcro-equipped boots

Velcro-equipped boots

In 2001: A Space Odyssey, scenes of the astronauts in the Discovery equipment storage corridor and elsewhere, depict walking in zero-gravity with the help of velcro-equipped boots labeled “Grip Shoes”.

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Time capsule

Time capsule

Accuracy might be the lodestar for the designs in 2001: A Space Odyssey, but they are also very much a product of their time. The aesthetic relates to, among other things, the interiors and products emerging from Italy and the fashions of André Courrèges and Pierre Cardin.

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Furniture of the future

Furniture of the future

The Hilton lobby of Space Station Five in 2001: A Space Odyssey is furnished with playful yet functional Djinn chairs designed by Olivier Mourgue in 1965. The desk in the background is a slightly modified variant of a George Nelson design for the Herman Miller 1964 Action Office series.

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Back to the future

Back to the future

The costumes for 2001: A Space Odyssey are designed by none other than established (not to say establishment) British fashion designer, Hardy Amies, best known for dressing Queen Elizabeth II.

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An object of mystery and desire

An object of mystery and desire

The sleek black monolith, which appears in each of the four parts of 2001: A Space Odyssey, is arguably one of the most striking icons in movie history – an object of mystery and desire.

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Man and the universe

Man and the universe

For all its visual and technical wizardry, 2001: A Space Odyssey is also a wondrous meditation on the nature of man and his relationship to the universe. In a 1968 interview with Playboy magazine, Kubrick states:

You’re free to speculate as you wish about the philosophical and allegorical meaning of the film—and such speculation is one indication that it has succeeded in gripping the audience at a deep level—but I don’t want to spell out a verbal road map for 2001 that every viewer will feel obligated to pursue or else fear he’s missed the point.

The sixties – the younger generation

Young people are better off than ever and ready to challenge their elders and betters. They feel a new sense of identity and they’re determined to express it.

Nowhere is this more evident than in London where, in 1963, the bowler-hatted establishment is embarrassed, humiliated and thrown into disarray when Secretary of War, John Profumo, is forced to admit that he has lied to the House of Commons about an affair with Christine Keeler, an alleged call-girl. Unfortunately for him, Ms Keeler is also involved with Yevgeny Ivanov, a Soviet naval attaché. Although Profumo assures the House that he hasn’t compromised national security, he is forced to resign and the scandal threatens to topple the Conservative government.

In 1964, Peter Laurie in an article in Vogue observes that:

London is a city of and for the young. Probably no other in the world offers us the opportunities that are here. Wherever enthusiasm, energy, iconoclasm or any kind of creative ability are needed, you’ll find people in their mid-twenties or younger.

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Christine Keeler

Christine Keeler

1963. Christine Keeler leaves the Old Bailey surrounded by police, press and paparazzi after giving evidence at the trial of Dr Stephen Ward. The 50-year-old...

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Marianne Faithfull

Marianne Faithfull

1967. Marianne Faithfull has grown up as a well-bred, West London schoolgirl. At the outset of her career and still a teenager, she looks for...

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Paul McCartney

Paul McCartney

1964. Paul McCartney, bass guitarist, singer and song-writer for rock band The Beatles, relaxes at a party. It could almost be a scene from Michelangelo...

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Mandy Rice-Davies

Mandy Rice-Davies

1961. 17-years-old Mandy Rice-Davies poses in front of a window two years before going down in history with the quip “Well, he would, wouldn’t he?”...

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David Bailey and Veruschka

David Bailey and Veruschka

1965. Sixties supermodel Veruschka dances over photographer David Bailey as he writhes on the ground looking to capture an unconventional angle. Bailey, the son of...

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Diana Rigg and Patrick Macnee

Diana Rigg and Patrick Macnee

1967. Seated on the baroque throne is Patrick Macnee as suave, unflappable, debonair secret agent John Steed. His wardrobe is inspired by that of Patrick’s...

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Sandie Shaw

Sandie Shaw

1964. 17-year-old Sandy Shaw hugs the cover of her first hit, Always Something There to Remind Me. She will go on to rack up more...

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Sarah Miles and David Hemmings

Sarah Miles and David Hemmings

1966. Sarah Miles is an Essex girl whose career as an actress kicks off with two sexy roles. Her debut, age 21, is as Shirley...

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Pattie Boyd

Pattie Boyd

1964. This is a whirlwind year for fashion model Pattie. Cast for The Beatles’ film A Hard Day’s Night, she meets George Harrison on set,...

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The people making the headlines come from all sorts of backgrounds, not just from posh public schools. They include pop singers and pop artists, actors, models, hairdressers, photographers, interior decorators and designers. Think The Beatles, The Rolling Stones, David Hockney, Allen Jones, Michael Caine, Terence Stamp, Tom Stoppard, Vidal Sassoon, David Bailey, Terence Donovan, David Hicks, Alan Fletcher and Theo Crosby. All are concerned in one way or another with “image.” Private Eye refers to this group of talented, self-confident young people as “the new aristocracy”.

The sixties – new and not-so-new attitudes

If there’s a single theme that runs right through the sixties like letters through a stick of rock it’s challenge. Traditional notions of values and morality, style and taste are up for grabs.

Taboos around sex outside marriage, under threat since at least the 1940s, are further eroded by the introduction of the contraceptive pill, which opens the door for the permissive society. As the decade goes by, nudity features more and more regularly in magazines, on stage and on screen, to howls of outrage from the likes of Mary Whitehouse and the National Viewers’ and Listeners’ Association in the UK. They are fighting a losing battle – as demonstrated by, for example, the decriminalization of homosexuality in 1967 and a rash of movies about sex and power that are released in the early seventies.

Susan Bottomly, aka International Velvet, by Billy Name
Andy Warhol superstar Susan Bottomly, aka International Velvet, in a promotional shot for Chelsea Girls (1966). Photo by Billy Name.

In the US, the civil rights and anti-war movements are gathering pace. The latter, in particular, is associated with alternative lifestyles. This is the age of communes and collectives, of yoga and mysticism, of rock and roll and recreational drugs, particularly marijuana. In 1967, Marianne Faithfull, convent-educated chanteuse, single mother and girlfriend of Mick Jagger (impossible to be closer to the epicentre of swinging London), is found wearing nothing more than a fur rug by police searching for drugs at Keith Richards’ house in Sussex. Rolling Stones Mick Jagger and Keith Richards are subsequently sentenced to three and 12 months in prison respectively.

Reactions to the scandal reveal the extent to which underlying attitudes and prejudices have and haven’t changed. The liberals in the establishment are outraged and The Times publishes a leader titled Who breaks a butterfly on a wheel?”. Under pressure, the Lord Chief Justice quashes the jail terms, a decision that liberalises drug-enforcement policy going forward. But Marianne will later recall:

It destroyed me. To be a male drug addict and to act like that is always enhancing and glamorising. A woman in that situation becomes a slut and a bad mother.

Mick Jagger, Anita Pallenberg and Michele Breton in Performance
1968. Sex and drugs and rock and roll. Mick Jagger, Anita Pallenberg and Michele Breton in Performance.

The theme is referenced in Darling (1965), a British film about an ambitious girl played by Julie Christie, who is happy to sleep around, moving from one relationship to another to further her career only to get her come-uppance. It turns out that the ideal woman of the sixties is perhaps closer to her counterpart of the previous decades than would appear at first glance. As Betty Friedan observes in The Feminine Mystique (1963), the stereotype of the “ideal woman”…

…held that women could find fulfilment only in sexual passivity, male domination, and nurturing maternal love. It denied women a career or any commitment outside the home and narrowed woman’s world down to the home, cut her role back to housewife.

Nevertheless, the counter-culture is in full swing, often taking its inspiration from advertising and fast-moving consumer goods. In London, Bridget Riley is at the forefront of the Op Art movement. In the US, Roy Lichtenstein, Andy Warhol and Claes Oldenburg shock and amaze audiences with their Pop Art creations. Psychedelic art emerges from the drug and music sub-cultures of London and San Francisco.

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Andy Warhol and Edie Sedgwick

Andy Warhol

The first part of this five-minute video introduces Andy Warhol’s approach to movie-making and collaborator Edie Sedgwick’s method of non-acting. The second part is an audio recording of Andy and Edie talking about the next day’s filming, illustrated by a collage of movie clips and stills.

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Bridget Riley

Bridget Riley

After working for a few years in a semi-impressionist style, Bridget begins to develop her signature Op (short for Optical) Art style around 1960. It uses black and white geometric patterns to explore visual effects and produce a disorienting effect on the eye. In this brief video clip she talks about her work.

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Italy, the new domestic landscape

Italy, the new domestic landscape

The commentary for this 10-minute video on Italy is authored by Emilio Ambasz, curator of design at New York’s Museum of Modern Art and responsible for the landmark exhibition, Italy, the new domestic landscape. In it, he identifies three main groups of designers. In their work, conformists continue to refine already established forms and functions. Reformists, questioning the designer’s role in a consumer society, redesign known objects with new, ironic and sometimes self-deprecatory social, cultural and aesthetic references. One faction of contestatory designers focus their attention on political and philosophical discussion, the other seeks to develop objects that are flexible in function.

In Italy, a new generation of architects and designers such as Paolo Soleri, Ettore Sotsass, Joe Colombo and Archizoom favour a more personal, expressive, even light-hearted approach. Their utopian visions will find their ultimate expression in the summer of 1972 at New York’s Museum of Modern Art’s exhibition, Italy, The New Domestic Landscape.

In music the headline acts include The Beatles, The Rolling Stones, The Who, Bob Dylan and Jimi Hendrix, but there are many, many others. What they all have in common is youthfulness and iconoclasm.

The sixties – from futuristic to nostalgic fashion

A new decade needs a new ideal of female beauty. Step forward Jean Shrimpton and David Bailey. She’s been brought up on a farm about 30 miles from London, he’s the son of a tailor’s cutter in the East End of London.

Bailey, together with partners-in-crime Brian Duffy and Terry Donovan, pioneers a new, raw, in-your-face, style of fashion photography characterized by strong contrasts, bold cropping and unsentimental poses. “The Black Trinity”, as Norman Parkinson, a photographer of the older generation dubs them, roam the streets of London shooting celebrities from all walks of life, most notoriously (in Bailey’s case) lethal gangsters the Kray Twins.

In fact, the photographers become celebrities in their own right, going out with actors, musicians and all manner of beautiful people. Nor is it just their photographic style that’s new. In the words of Duffy, “Before 1960, a fashion photographer was tall, thin and camp. But we three are different: short, fat and heterosexual!”

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Blow-Up – Thomas is visited by his fans

Blow-Up – Thomas is visited by his fans

Two teenage fans visit photographer Thomas (David Hemmings) at his studio as he talks to his receptionist (Tsai Chin). The blonde teenager is Jane Birkin; the brunette, Gillian Hills. Photo by Arthur Evans.

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Blow-Up – the fashion shoot

Blow-Up – the fashion shoot

David Hemmings, as Thomas, the photographer, shoots a high-fashion session with five models. Left to right: Jill Kennington, Peggy Moffitt, Rosaleen Murray, Ann Norman and Melanie Hampshire. Photo by Arthur Evans.

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Blow-Up – Thomas relaxes with his favourite model

Blow-Up – Thomas relaxes with his favourite model

Photographer Thomas (David Hemmings) relaxes with his favorite model, Verushka, who plays herself. Photo by Arthur Evans.

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Blow-Up – Thomas vaults a fence

Blow-Up – Thomas vaults a fence

Photographer Thomas (David Hemmings) attracted by a couple in a London park, vaults a fence the better to stalk his interesting subject. Photo by Arthur Evans.

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Blow-Up – Thomas hides behind a tree

Blow-Up – Thomas hides behind a tree

Photographer Thomas (David Hemmings), hiding behind a tree, photographs an embracing couple (Vanessa Regrave and Ronan O’Casey) in a London park. Photo by Arthur Evans.

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Blow-Up – Jane kisses her lover

Blow-Up – Jane kisses her lover

Jane (Vanessa Redgrave) and her lover (Ronan O’Casey) kiss in a London park rendezvous in Michelangelo Antonioni’s first English-language film in color, “Blow-Up.” Photo by Arthur Evans.

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Blow-Up – Jane comes after Thomas

Blow-Up – Jane comes after Thomas

Jane (Vanessa Redgrave) chases after Thomas (David Hemmings) who has taken pictures of herself and her lover in a London park. Photo by Arthur Evans.

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Blow-Up – Jane confronts Thomas

Blow-Up – Jane confronts Thomas

Jane (Vanessa Redgrave) orders Thomas (David Hemmings) to stop taking photographs of her in a London park. Photo by Arthur Evans.

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Blow-Up – Thomas refuses to give in to Jane

Blow-Up – Thomas refuses to give in to Jane

Jane (Vanessa Redgrave) is infuriated when Thomas (David Hemmings) refuses to give her the films he has just taken of her and her lover in a London park. Photo by Arthur Evans.

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Blow-Up – Jane visits Thomas' studio

Blow-Up – Jane visits Thomas’ studio

Jane (Vanessa Redgrave) visits Thomas (David Hemmings) at his studio in a bid to get back the incriminating pictures he took of her in a London park. Photo by Arthur Evans.

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Blow-Up – Jane tries to sneak off

Blow-Up – Jane tries to sneak off

Jane (Vanessa Redgrave) tries to leave the studio of photographer Thomas (David Hemmings) with the camera she thinks contains incriminating pictures of herself and her lover. Photo by Arthur Evans.

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Blow-Up – Thomas pulls a fast one

Blow-Up – Thomas pulls a fast one

Photographer Thomas (David Hemmings) pretends to give Jane (Vanessa Regrave) the film he has taken of her in a park but it’s only a dummy. Photo by Arthur Evans.

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Blow-Up – Thomas has an idea

Blow-Up – Thomas has an idea

Thomas (David Hemmings) realizes that the negative he is holding could be the answer to a mystery. Photo by Arthur Evans.

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Blow-Up – Thomas develops the film

Blow-Up – Thomas develops the film

Thomas (David Hemmings) develops film in his dark room. Photo by Arthur Evans.

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Blow-Up – Thomas examines the negatives

Blow-Up – Thomas examines the negatives

Thomas (David Hemmings) examines the negative of a photograph with a magnifying glass. Photo by Arthur Evans.

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Blow-Up – Thomas scrutinises a print

Blow-Up – Thomas scrutinises a print

Having blown up a picture he took in a London park, Thomas (David Hemmings) looks for details with a magnifying glass. Photo by Arthur Evans.

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Blow-Up – Thomas studies a blow-up

Blow-Up – Thomas studies a blow-up

Thomas (David Hemmings) studies the blow-up of a picture he took in a London park, with Jane (Vanessa Regrave) and her lover as the subject. Photo by Arthur Evans.

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Blow-Up – Thomas at a party

Blow-Up – Thomas at a party

Thomas (David Hemmings) finds himself a bored onlooker at a London party. Photo by Arthur Evans.

There’s no better introduction to their style, attitude and MO than Michelangelo Antonioni’s film, Blow-Up (1966).

Bailey meets Jean Shrimpton in 1960 while he is shooting for Vogue and she is working with Duffy in a nearby studio. She says: “‘Bailey’ was how he introduced himself and that was all I ever called him. We were instantly attracted to each other.” He says: “What attracted me to her was that she genuinely didn’t care how she looked. She honestly never understood what all the fuss was about. That was very attractive to me.” How very sixties!

He books her for a string of shoots (as well as a four-year relationship) and over the next few years they produce a deluge of iconic images that appear in Vogue, the Sunday supplements and other magazines. Suddenly the aristocratic hauteur of fifties fashion shoots is so passé. In its place is something younger, more energetic, more accessible, more fun, above all more overtly sexy.

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Sue Lyon

Sue Lyon

1962. Sue’s work as a child model in a commercial for JC Penney leads to small parts on TV in The Loretta Young Show (1959)...

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Raquel Welch

Raquel Welch

1966. When Raquel Welch appears on screen in a purposely depleted, furry, prehistoric bikini in Hammer Studios’ One Million Years B.C., she instantly becomes a...

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Jane Fonda

Jane Fonda

1968. Jane is the daughter of Henry Fonda (The Grapes of Wrath, 12 Angry Men, On Golden Pond). Having become interested in acting in the...

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Twiggy

Twiggy

1967. A skinny, freckled and crop-haired 18-year-old model, Twiggy weighs just six and a half stone. The previous year, she was told she’s too short...

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Vanessa Redgrave

Vanessa Redgrave

1966. This is the first year that Vanessa appears on the big screen – not in just one film, not in two but in three....

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Penelope Tree with David Bailey

Penelope Tree with David Bailey

Around 1967. This is the year that American-born model Penelope moves in with David Bailey – "he had this dangerous, lion-king-on-the-savannah vibe." She’s 18 years...

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Unlike the voluptuous beauties of the fifties such as Monroe, Mansfield, Dors and Sabrina, “The Shrimp” is a fresh-faced, slender girl-next-door. In her wake come a procession of waifs such as Twiggy, Jill Kennington, Penelope Tree, Patti Boyd and, at the more exotic edge of the spectrum, Veruschka, Peggy Moffitt and Donyale Luna. While the skinny, androgynous, doll-faced model dominates the decade, she coexists with her more curvaceous sister, embodied in the likes of Sophia Loren and Raquel Welch.

London designers in particular are quick to respond, creating designs for the new generation rather than expecting them to ape their parents. Mary Quant, Barbara Hulanicki, Zandra Rhodes, Marion Foale, Sally Tuffin, Bill Gibb and Ossie Clark are the new kids on the block and they are not afraid to experiment with new materials – perspex, PVC, polyester, acrylic, nylon, rayon, Spandex, even paper. Their fun, eye-catching, easy-care outfits are sold through boutiques. The most famous is Biba but many others cluster around Carnaby Street and the King’s Road.

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Blow-Up

Blow-Up

Michelangelo Antonioni’s 1966 movie, set in swinging London, stars David Hemmings as a fashion photographer who unwittingly captures a death on film after following two lovers in a park. It’s both a stylish and intriguing mystery and a brilliant period piece. And at a deeper level it’s an exploration of the relationship between perceptions and reality.

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Carnaby Street

Carnaby Street

1968. In the 1960s Carnaby Street’s independent fashion boutiques are where it’s at whether you’re one of the mods (a clan of youthful dudes) or, a few years later, a hippie. With bands such as the Rolling Stones, The Who and the Small Faces working, shopping and socialising in the area, it becomes one of London’s coolest destinations. By the mid-sixties its fame has reached the US courtesy of Time magazine. According to the leading article in the 15 April 1966 issue, London: The Swinging City:

Perhaps nothing illustrates the new swinging London better than narrow, three-block-long Carnaby Street, which is crammed with a cluster of the 'gear' boutiques where the girls and boys buy each other clothing...

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Qui êtes-vous, Polly Maggoo?

Qui êtes-vous, Polly Maggoo?

The fashion show at the beginning of William Klein’s zany, irreverent, subversive 1966 movie is a scathing satire on the Paris couture houses of the time. It’s familiar territory for him – he’s been working for Vogue US for almost a decade.

 

Meanwhile, space-age fashion dominates the catwalks of Paris. André Courrèges, Paco Rabanne and Pierre Cardin in particular put a bomb under traditional notions of couture with their emphasis on short skirts, white boots, chain mail – clothes that can be carried off only by the jeunesse dorée.

During the first half of the decade, the direction in which fashion is moving is pretty clear: skirts are getting shorter and silhouettes boxier, with an emphasis on new materials and bold colours. Then the pendulum begins to swing from futuristic towards nostalgic. In the search for something more romantic, styles proliferate. Towards the end of the decade three different looks coexist:

  • Flower-power blossoms at San Francisco’s Summer of Love in 1967 and at Woodstock two years later.
  • Its close cousin, the ethnic / peasant look, is built around items such as Afghan coats, Mexican blouses and ponchos, Indian pantaloons, floor-length gipsy skirts and head scarves.
  • Finally there’s the ruffles-and-ringlets look  – all velvet, lace, frills and beads, taking its cues from Louis Malle’s Viva Maria! (1965), a romp set somewhere in early-20th century Latin America, where Brigitte Bardot and Jeanne Moreau get involved in various high jinks with a bunch of revolutionaries.

Want to know more about the sixties?

I embarked on this piece as a showcase for some of the sixties photos in my collection. In order to provide some context for them, I’ve highlighted various themes, events and movies. Inevitably my choices have been subjective and partial. There’s no way that this collage of words, images and video clips can do justice to the sixties. But hopefully it will give you a flavour of the era and pique your interest to find out more.

Three books from my library inspired and informed this piece:

The Internet is full of information about the sixties including specialist websites about specific models and movie stars, directors and films, events and designers. Just google your interest.

Cover Girl – fashion goes to the movies

Cover Girl is a 1944 movie in which Hollywood embraces the business of fashion. It offers an opportunity to take a look at the modeling businesps, then burgeoning but still in its infancy. And it provides a showcase for the fashions of the day and the talents of Rita Hayworth and a bevy of models.

It’s a bright spectacle with songs by Jerome Kern and Ira Gershwin, costumes by Travis Banton, Muriel King and Gwen Wakeling, choreography by Gene Kelly and Stanley Donen, and that special early-Technicolor lushness. Donen would go on to direct Funny Face, another musical about the world of fashion, with Fred Astaire and Audrey Hepburn as its stars. Funny Face would help to cement the reputation of Paris after World War II as the world capital of fashion.

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Anita Colby

Anita Colby

1943. Anita Colby – "the most beautiful face this side of heaven and the sharpest tongue this side of hell," according to Valdemar Vetlugen, editor...

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Cecilia Meagher

Cecilia Meagher

1943. Cecilia Meagher began modeling in 1936 when she was barely 17 years old. In the early 1940s she signed with Conover models. In 1942,...

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Leslie Brooks

Leslie Brooks

1943. Leslie Brooks started her career around 1940 as a model. In 1941 she signed with Columbia and had a makeover: she changed her name...

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Peggy Lloyd

Peggy Lloyd

1943. Peggy was adopted age five by Harold Lloyd, a famous comedian, a shrewd investor and the richest man in Hollywood. Despite the family’s wealth,...

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Eileen McClory

Eileen McClory

1943. Eileen McClory is a vivacious, cute, girl-next-door type, so has just the kind of looks and personality that Harry Conover likes. So when she...

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Betty Jane Hess

Betty Jane Hess

1943. Betty Jane Hess began modeling in 1938, when she was barely 17 years old. Like many aspiring models, she competed in various pageants and...

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Dusty Anderson

Dusty Anderson

1943. Dusty started out as Ruth Anderson from Toledo, Ohio. Harry Conover spotted her in New York “doing some designing”, decided that the name Ruth...

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Jinx Falkenburg

Jinx Falkenburg

1943. With her hazel eyes and lithe figure, Jinx Falkenburg is one of America’s highest-paid cover-girl models during World War II and, with her...

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The plot of Cover Girl is both pure fantasy and pretty banal. A Brooklyn nightclub owner loves his principal dancing girl. The dancing girl loves the nightclub owner. But the dancing girl has a driving ambition to become a famous cover girl… Bear in mind that while the world of Cover Girl might feel like it has nothing to do with reality, former Vogue editor Rosamond Bernier would recall:

Vogue was something in those days. I came in my first morning and saw all the editors at the typewriters wearing hats with veils and big rhinestone chokers and earrings. I looked with absolute wonder!

To give you a flavour, here are three extracts from the movie

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put me to the test

1. Put Me To The Test

Set to Jerome Kern and Ira Gershwin’s Put Me To The Test, this number is one of the movie’s highlights: two phenomenally athletic and graceful dancers, a treacherous set (different levels, stairs, a ramp) and no quick cutting to mask mistakes. The supporting girls and the costumes are the icing on the cake.

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the shoot

2. The shoot

So they’ve hammed it up for the movie, but this scene offers a light-hearted insight into the art behind the stills photography that is such a focus for aenigma. We see the make-up artist (remember Perc Westmore – the makeup king of Hollywood?), the hairdresser, the dapper photographer and his assistant, and the final product – the magazine itself.

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the cover girls

3. The cover girls and round the mountain

We’re in the Wheaton Theatre. The curtain goes up and an enormous lens is lowered onto a podium in the middle of the stage. Through the lens we see each cover girl in turn enter from the left and watch her pose full-length and close-up. Her session ends with a glimpse of the magazine cover on which she appears. The whole thing has a nice pace and wit.

It's followed by the wonderful "round the mountain" scene in which Rita Hayworth dances down and back up a cloud-shrouded Art Deco mountain peak. In this version, the original soundtrack has been replaced by a Madonna mash-up with Victor Cheng.

Cover Girl – the business of modeling

In 1944, the modeling business in the US is dominated by two agencies.

Andrea Johnson, John Robert Powers model.
Mid-1940s. Andrea Johnson, John Robert Powers model. Read more.

John Robert Powers has blazed the trail. In the 1920s as an out-of-work actor he finds himself using his network to help photographers find models. He spots a business opportunity and sets up shop. As he later recalls, he:

…had their pictures taken, made up a catalogue containing their descriptions and measurements, and sent it to anyone in New York who might be a prospective client – commercial photographers, advertisers, department stores, artists.

The depression that follows the 1929 stock market crash enables him to broaden his talent pool by attracting debutantes whose families are on their uppers. At the same time he works hard to make the business respectable. His success changes the social status of models. Society hostess extaordinaire Elsa Maxwell says that she might give a party without debutantes but she wouldn’t dream of doing so without inviting a few Powers Girls.

The 1940s see Powers basking in the light of success and publicity and expanding his business portfolio. He has a radio show and writes a regular syndicated newspaper column, Secrets of Charm. Warner Bros release The Powers Girl (1943), a movie about two sisters living in New York and aspiring to become high-profile models. And Powers Girls are hired by the Hollywood studios and go out with and marry the rich and famous.

In 1941 Powers publishes the first of many books, The Powers Girls. Promising “The story of models and modeling and the natural steps by which attractive girls are created,” it’s partly a behind-the-scenes look at the agency, partly a beauty and grooming guide, and partly a marketing piece. In 1943 he launches a correspondence course, including “practical hints about what men really do and don’t like.” Meanwhile, his wife begins teaching charm courses covering grooming, diction and coiffure, the first step along the road to a nationwide chain of John Robert Powers Schools. But Powers has taken his eye off his core modeling business and this provides an opening for a new competitor.

Anita Colby
Mid-1940s. Anita Colby, model, agent and businesswoman extraordinaire. Read more.

Harry Conover begins his career in the modeling business as a model and works for John Robert Powers before deciding to set up in competition. He’s handsome, suave and unscrupulous, taking with him models Anita Colby, Phyllis Brown and her boyfriend, who agrees to invest in the start-up. The boyfriend is Gerald Ford and in 1974 he will become President of the US.

Harry differentiates his agency from that of his erstwhile employer by promoting a different kind of model. He mocks the Powers Girls as “Adenoid Annies, rattling bundles of skin and bones.” Focusing on preppies and campus queens, he pioneers a new type of model – “the windblown outdoor girl”, in the words of Bob Fertig his head of promotion. Conover calls these recruits Conover Coeds, then Cover Girls – and that’s where Columbia’s Cover Girl gets it inspiration and title. While, taking his cue from Hollywood, Conover develops a habit of rechristening his models – including his future wife.

In 1941, the winner of a Miss Atlantic City contest turns up at the agency. She introduces herself to Conover: “I’m Jessica Wilcox.” “You’re Candy Johnson,” he replies. “And your rate is $5 an hour.” He later shortens her name from Johnson to Jones because she has trouble remembering the longer version. By 1943, thanks to her looks and his promotion – including candy-striped outfits and calling cards – she is a top model. And in 1946 Conover marries her.

But the marriage is fated from the start. Conover is always chasing skirt – seemingly out with a different model night after night. He is also less concerned than Powers about respectability – he has a much more laissez-faire attitude when playboys approach him for dates with his models. “Right in my own office we have the very thing that every man looks for, works for, fights for and dies for,” Conover says, just before being excommunicated by the Catholic Church.

In 1952, having dropped out of the agency business and franchised his schools, Powers will move to Beverly Hills, where he will settle until he dies, age 84. Conover, by contrast, will die age 53, having succumbed to a classic combo of booze, lechery and profligacy. The modeling business, like the movie business, is unforgiving. It has a habit of chewing up its practitioners and spitting them out.

Cover Girl – behind the scenes

Rita Hayworth and co-stars on the set of Cover Girl
1943. Filming a scene for Cover Girl. Photo by Ned Scott. Read more.

Cover Girl has more in common with Gilda than their very different plots and styles might lead you to expect. Both are Columbia productions commissioned by Harry Cohn. Both are directed by Charles Vidor with cinematography by Rudolph Maté. And both have scripts by Virginia Van Upp.

Cohn is known to be tightfisted but he makes an exception for Cover Girl. He sets aside no less than a million dollars for the production and accepts it going US $600,000 over budget, with the lavish dance numbers devised by Kelly in no small part to blame for the overspend.

The movie is quite a coup for the Conover agency – a massive riposte to (and possibly inspired by) The Powers Girl, released the previous year. Harry Conover and Anita Colby are both employed by the studio as “technical consultants”. The latter is in charge of a troupe of Conover models who travel west from New York in a special railway carriage – a great publicity stunt that’s lapped up by the press.

The girls are all excited about what lies in store for them in Tinseltown but they’re in for a nasty surprise. Harry Cohn has made arrangements to ensure that they stay out of trouble. Francine Counihan, one of the models and also Anita Colby’s sister remembers:

Cover Girl was produced by Harry Cohn. Oh, he was a monster. He decided to put us all in one house together where he could see that nobody could get out. So we stayed in Marion Davies’ home in California. He only let us out to go shopping.

And there they stay for months while Harry Cohn apparently searches for an actress to play the lead role. Surely he’s known all along that this is to be a vehicle for his studio’s leading star, Rita Hayworth? Perhaps he just likes the feeling of power over the girls.

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Rita and the gang

Rita and the gang

1943. On a lawn, presumably outside the studio, Rita Hayworth poses with the cover girls. It looks like the photographer must be perched in a...

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Lucky man!

Lucky man!

1943. Some people have all the luck. Rita Hayworth gives Tech Sergeant Gordon L Smith a peck on the cheek. A caption on the back...

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Tea time

Tea time

1943. The stars relax in the hot California sunshine during a break in filming. The maid (as usual) is uncredited. A caption on the back...

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Susann Shaw and Jinx Falkenburg, cover girls

Susann Shaw and Jinx Falkenburg, cover girls

1944. Two of the era's supermodels pose on the set of Cover Girl. Susann Shaw is taken with the fashion sketch she's holding, while Jinx...

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Anyway, whatever the reason, there’s a great story about how all the girls sneak out one night to go to a party. They have to return at intervals, one by one, to get past the security guards. To the guards’ growing consternation, each in turn announces herself as Anita Colby, who is the only member of the troupe allowed out. Inevitably, the last one back is the real Anita Colby.

Meanwhile, Anita Colby, who also acts as the girls’ agent, makes the most of the stay by managing to book three magazine covers each for the girls. Her success with the press doesn’t go unnoticed and she’s appointed “Feminine Director” of the David O Selznick studio.

One of those most closely involved with the way Rita looks in Cover Girl is Robert Coburn, head of Columbia’s Photo Gallery. In John Kobal’s biography of Rita Hayworth, Coburn talks about photographing Columbia’s biggest star:

The contract I signed put me in complete charge of the studio’s stills department. Mind you, if I ever relaxed and let a bad picture of Hayworth or any other star out, Cohn would call me on the carpet immediately.

In those days we had the Johnson Office, and if we had any cleavage showing the pictures would be sent back. The Code was very strict. Any sign of breasts, even the shadow between, had to disappear. A woman wasn’t supposed to have any. We spent all our time touching photos up.

Hayworth didn’t need touching up. She didn’t treat herself badly, she wasn’t an all-night carouser, although naturally we had to watch for wrinkles under the eyes and around the neck. Of course, any skin marks, small pimples, we would take them out. I don’t remember Hayworth ever looking at a picture, I don’t think she ever cared how she looked in a picture. She’d come in once in a while and ask how they looked but she didn’t bother checking or approving them. That’s rare for women. Whereas Cohn was interested in her every minute of the day. He’d call whenever he knew from the call sheet that I was shooting her. They fought a lot. I told Cohn a million times that if he stopped picking on her I’d get what I wanted but he kept needling her and fitting in more hours.

I’d usually talk to her all the time when I was photographing her, getting her in the mood. Then, I’d catch her at her peak. She had the famous Hayworth look, looking over the shoulder, and after doing three of those she’d had it. She’d say, “What do you want that for? Get something else.” She didn’t realize that she didn’t have that come-and-get-me look except in that one pose.

Cover girl Rita Hayworth with magazines
1941. Rita Hayworth contemplates her cover girl status. Photo by George Hurrell. Read more.

Cover Girl – Rita learns new role

“Cover Girl” – Rita learns new role is the title of an article that appears in the 18 January 1943 issue of LIFE magazine.

Rita Hayworth is just a little bit bigger in the bust and in the hips than the average top-notch photographer’s model. The movie star is 35 in. around bust and hips whereas the average model is, at best. only 34.

These extra inches, which look fine on Rita Hayworth, did not worry Columbia Pictures at all when they cast her for the lead part in their forthcoming movie, The Cover Girl. The movie, which goes into production soon, will tell about photographers’ models who appear on the covers of national magazines. In it Miss Hayworth will combine her looks, figure and talents with Technicolor, some songs and a complicated story about two cover girls, one of 30 years ago and the other of today. The second cover girl will be the first one’s daughter. Miss Hayworth will play both of them.

When Miss Hayworth was in New York City recently, it occurred to Columbia Pictures that she ought to go through a model’s routine to see how a photographer’s model really worked. Miss Hayworth, who is a game girl, spent a full day working out of Harry Conover’s model agency, making believe she was a real cover girl. She learned that beauty is not enough.

For $3 an hour – $10 an hour if in great demand – models work exhausting hours in front of hot lights and fussy photographers, always trying to be charming and intelligent. To get work they have to be on time for appointments, be well-groomed and sweet-tempered. They spend days tramping around from client to client just to keep up their contacts. They are on their feet so much, in fact, that after being a model for a few months a girl’s feet invariably grow a whole shoe-size bigger.

The girls with Rita are Conover models, each chosen by a national magazine to play its cover girl in The Cover Girl. Being the star, Miss Hayworth will not represent any single magazine. This week, however, she is LIFE’s own cover girl.

Orson Welles and Rita Hayworth get hitched
9 September 1943. Orson Welles and Rita Hayworth get hitched. Read more.

In fact during the shooting of Cover Girl it turns out that Rita has two new roles. The second is as the wife of Orson Welles. It’s no secret that the couple have been dating. Even so, when it happens on 7 September 1943 their marriage takes everyone by surprise. According to Lee Bowman, the day the teams are shooting the film’s wedding scene, Rita arrives on the set.

She looked very lovely sitting there in her wedding dress [for the movie] while the crew were setting up. Rita sat there with her hands in her lap, her eyes very big and a lovely big pussy smile on her face. When any of us asked, “What is it, Rita?” she’d just shake her head and say, “Mmm, I’ve got a secret.” Wouldn’t say anything else. The first we knew what it was came during the lunch break when somebody brought us the papers with the headlines.”

While Rita is on cloud nine, director Charles Vidor is anything but. According to the film’s producer, Arthur Schwartz:

And you know who was terribly jealous and unhappy? The director. He had fallen in love with her. He came and cried on my shoulder and didn’t want to go on. He had to continue shooting every day and she was now married and looking more radiant all the time. She had a tremendous empathy, tremendous sex appeal. All those fifteen or so Cover Girls together didn’t have what she had.

Cover Girl – just a piece of fluff?

Cover Girl wins the Academy of Motion Picture Arts and Sciences’ annual award for Scoring of a Musical Picture. It is also nominated for Color Cinematography, Color Art Direction, Sound Recording and Best Song.

Bosley Crowther, the influential film critic of The New York Times from 1940 to 1967, says in his review:

The script is so frankly familiar that it must have come from the public domain. And the characters are as sleekly mechanical as only musical comedy characters dare to be. But it rainbows the screen with dazzling décor. It has Gene Kelly and Rita Hayworth to sing and dance. And virtually every nook and corner is draped with beautiful girls. Further, this gaudy obeisance to divine femininity has some rather nice music in it from the tune-shop of Jerome Kern.

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At the office

At the office

1943. Rita Hayworth and models pose at the offices of Vanity magazine. This is just the epitome of mid-1940s chic in terms of both the...

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Heavenly sight

Heavenly sight

1943. In this ravishing fantasy sequence, Rita Hayworth appears at the top of a stylized Art Deco mountain down which she dances into the arms...

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Round the mountain

Round the mountain

1943. Having indulged her admirers, Rita Hayworth dances back up to the mountain peak in a rain of golden snowflakes. The caption on the back...

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Later on, Arthur Schwartz, whom Harry Cohn brought in to produce Cover Girl, recalls:

In spite of everything people have said about Harry Cohn, his vulgarity, his lack of education, neither of which was a unique characteristic among the men in his position – he had an instinct for quality. Cover Girl, as I made it, couldn’t have been made at WB: Jack Warner wouldn’t have had the taste somehow, while at Metro they would have overproduced it – too many girls and too many of everything.

Cover Girl magazines and models
The magazines and models: Cosmopolitan, Betty Jane Hess; McCall’s, Betty Jane Graham; Vogue, Susann Shaw; Harper’s Bazaar, Cornelia B Von Hessert; Woman’s Home Companion, Rose May Robson; The American Home, Francine Counihan (Anita Colby’s sister); Mademoiselle, Peggy Lloyd; Glamour, Eileen McClory; Coronet, Cecilia Meagher; Liberty, Karen Gaylord; Redbook, Martha Outlaw; The American, Jean Colleran; Farm Journal, Dusty Anderson; Look, Cheryl (Archibald) Archer; Collier’s, Helen Mueller; Rita Hayworth. Collage copyright and courtesy of Blonde at the Film.

In his programme notes for the BFI, director Karel Reisz observes:

In Cover Girl we can see the transition from the old to the new taking place. Though its story has the usual backstage background, many of its numbers are staged in the open air and characters dance in it for the joy of dancing and as an expression of mood, not simply as professional performers. The design of costumes and sets moreover, is notably above the usual standard of the routine product. Cover Girl also saw the emergence of Gene Kelly as a choreographer playing the role which he has since played many times: he dances pieces of the ‘plot’ instead of interpolating numbers, and his style is that of a ballet dancer, not a ‘hoofer’.

Cover Girl – want to know more?

Apart from the LIFE article, key sources are Michael Gross’ book, Model – the ugly business of beautiful women, and John Kobal’s biography of Rita Hayworth. You can find my favourite online article at Blonde at the Film. Other articles worth reading are at The Vintage Cameo and moviediva. And there’s also Caren Roberts-Frenzel’s beautifully illustrated Rita Hayworth: A Photographic Retrospective. For biographies of some of the cover girls, take a look at Those obscure objects of desire.

Cecilia Meagher
1944. Cecilia Meagher by George Hurrell. Read more.

Short stories – for a quick break

Aenigma is all about images from the the worlds of fashion and the movies and the stories behind them.

Short stories is a good place to come if you don’t have time for one of the longer pieces. Below you’ll find a selection of shots that illustrate the range of subjects covered by aenigma. It’s a deliberately eclectic mix with, hopefully, something for everybody.

Use the filter buttons to home in on topics that might interest you, and then the Read more button to go to the whole story.

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Bull shoots Gardner

Bull shoots Gardner

1945. Clarence Sinclair Bull, head of MGM's stills department, with his thumb on the shutter-release button, looks intently at Ava Gardner. The year is 1945, Ava is 23 years old...

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Marilyn Monroe nude

Naked and glistening

May 1962. Marilyn Monroe sits on the edge of a swimming pool on the set of Something’s Got To Give. In the film she swims naked, and to generate advance...

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Age after beauty

Age after beauty

1956. Odile Rodin is well aware of her greatest assets and dresses to set them off to perfection. Born Odile Bérard, she has adopted the artistic name of Rodin to...

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Photography as a sex act

Photography as a sex act

1966. David Hemmings, as Thomas, straddles the writhing Veruschka in a scene from Michelangelo Antonioni's cult film, Blow-Up. It's about a hip fashion photographer who believes he has unwittingly caught...

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Halloween in Hollywood

Halloween in Hollywood

1941. Ava Gardner and friends at an MGM Halloween party. This is Ava's (front left) first year in Hollywood and it will be another six until she makes her breakthrough...

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Picasso chats up Bardot

Picasso chats up Bardot

April 1956. Brigitte Bardot takes time out from the Cannes Film Festival to visit Pablo Picasso in Vallauris. In the sunny garden outside his studio, Picasso, one of the 20th...

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Marriage on the rocks

Marriage on the rocks

November 1945. Orson Welles and Rita Hayworth, at the zenith of their careers, are out on the town. But things aren't going well. He is giving her the most furious...

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Romantically linked

Romantically linked

1963. One of the 20th century's greatest, most glamorous and tempestuous romances, played out in the glare of the media spotlight. Lust, booze, ­diamonds, yachts, jealousy – it had them...

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Dressed to thrill

Dressed to thrill

1999. Sophie Marceau steals the show as Elektra King in The World Is Not Enough, the 19th James Bond film. Beautiful, elegant, sophisticated, complex – really just your average Bond...

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Sylvia (Anita Ekberg) cools off in the Trevi Fountain in Federico Fellini’s La Dolce Vita

Midnight fantasy

1959. Dawn has yet to break as Anita Ekberg (as Sylvia in Federico Fellini's iconic movie, La Dolce Vita) wanders into the Trevi fountain in Rome. This iconic scene in...

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Gene Tierney and Oleg Cassini at a fancy-dress party

Gene Tierney and Oleg Cassini at a fancy-dress party

26 January 1941. Gene Tierney, dancing with Oleg Cassini, exchanges smiles with actress Ruth Hussey (dressed as a rag doll) and producer Raphael Hakim (a sheik), reputed to be...

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Ludmilla Tchérina with Salvador Dali

Truly, madly…

11 December, 1969. Salvador Dali and Ludmilla Tchérina attend The Paris Lido's new show, The Grand Prix. Dali, the mad surrealist artist, attributed his "love of everything that is...

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Not what the studio ordered

Not what the studio ordered

8 April 1937. Two Tinseltown stars are caught off guard – no artful lighting, considered poses, careful composition. A true candid and not what the studio ordered. Here's the story,...

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Fashion and film

Fashion and film

May 1956. Richard Avedon looks over photographs with Arlene Dahl. Avedon, one of the 20th century's greatest photographers, is in Hollywood as technical advisor for Funny Face, starring Fred Astaire...

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