1946. A caption on the back of the photo reads:
THE WORLD’S FIRST TOPAZ BLONDE! Glamorous Rita Hayworth, as this photo shows, has submitted to the ministrations of Columbia Studio’s chief hair stylist, Helen Hunt, to acquire a new coiffure for her forthcoming starring picture, “The Lady From Shanghai.” With 18 inches snipped from her crowning glory, and her titian locks changed to a new blonde called topaz blonde, it is a new and vibrant Rita who faces the cameras these days. “I just didn’t want to stay ‘Gilda’ forever,” Rita explains when asked the reason for the change in her hairdo.