1957. Here Sabrina effortlessly combines self-promotion with a publicity stunt for a protective fabric finish. The mastermind behind her publicity machine was Joe Matthews, a cockney with a sharp weather-beaten face, who had discovered his flair for publicity when working as a stage manager. From 1955 to 1958 he managed her celebrity appearances and publicised her charms. His stunts, included insuring Sabrina’s breasts for £100,000 – she was promised compensation of £2,500 for every inch her bust measurement shrank below 40 inches. The caption on the back of the photo reads:
There was Sabrina looking as fascinating as ever in a cotton dress, and there, crowding around her, was the inevitable host of admirers. Then, as though she hadn’t enough personal attributes to hold attention, Sabrina poured a bottle of ink over her spotlessly clean dress! Not to worry though, for 41-19-36 Sabrina was demonstrating a protective fabric finish called “Howcol Spin’n Spandy’ which makes fabrics stain and water repellent.