1941. Veronica Lake wears her honey-blonde hair with a deep side parting and swept over to the opposite side. Soft waves drape her cheek and an S-curl falls seductively over one eye. LIFE magazine has this to say about the peekaboo style:
Not since the late Jean Harlow launched the platinum-blonde fad in 1930 had the movies produced such a trichological sensation. Veronica Lake’s hair has been acclaimed by men, copied, by girls, cursed by their mothers and viewed with alarm by moralists. It is called the “strip-tease style,” the “sheep-dog style” and the “bad-girl style” (though few except nice girls wear it), but to most moviegoers it is simply “the Veronica Lake style.”