1942. This shot is circulated by the studio for reproduction in the fan magazines read by all the girls eager to emulate Veronica Lake’s peekaboo hairstyle. A caption on the back of the photo reads:
To keep that glorious sheen and luster to her blonde hair, Veronica uses lots of lemons. However, Veronica turns-about the usual manner of using lemons, and instead of using a lemon rinse, she shampoos, rinses and dries her hair and then applies straight lemon juice with a piece of cotton to her scalp until the hair is saturated. Her hair is then allowed to dry naturally without the aid of a drier, after which it is thoroughly brushed. The lemon juice not only brightens and tones her hair, but leaves it silkier than before.