1968. In the 1960s Carnaby Street’s independent fashion boutiques are where it’s at whether you’re one of the mods (a clan of youthful dudes) or, a few years later, a hippie. With bands such as the Rolling Stones, The Who and the Small Faces working, shopping and socialising in the area, it becomes one of London’s coolest destinations. By the mid-sixties its fame has reached the US courtesy of Time magazine. According to the leading article in the 15 April 1966 issue, London: The Swinging City:
Perhaps nothing illustrates the new swinging London better than narrow, three-block-long Carnaby Street, which is crammed with a cluster of the ‘gear’ boutiques where the girls and boys buy each other clothing…